ONE HUNDRED LEGIONS
Uncompromising Dark-Minimalism
The Brief
Establish a comprehensive brand identity and digital presence for a 4th-wave cafe and coffee roastery in central Paris. The objective is to create a dark, uncompromising and highly structural visual system.
The Approach
The identity relies on a stark dark-minimalist aesthetic. The primary marque is an unembellished raven icon set against complex calligraphic typography. The color palette is restricted to a brutalist dark charcoal base and precise gradients of muted clinical purples.
The Execution
This is a comprehensive physical and digital brand rollout. The project encompasses heavy-weight tactile print collateral, matte black soft-touch packaging, industrial roastery assets and a fully responsive web experience. The resulting environment is moody, premium and unapologetically modern.
Deliverables
Brand Identity & Typographic Systems
Consumer & Wholesale Packaging
Art Direction (35mm Analog & Studio Macro)
UI/UX Digital Design
Social Media Architecture
